Definition
A 'catchword' is a word or phrase that becomes popular and widely used, often associated with a particular movement, product, or idea. Think of it as a trending topic IRL. It captures attention and becomes instantly recognizable. It often simplifies complex ideas into something easily memorable. Like a meme that encapsulates a feeling. Catchwords spread quickly through culture and can define an era. Consider 'YOLO'—a catchword that defined a generation's carefree attitude.