Definition
"Chichi" (pronounced SHEE-SHEE) describes something excessively stylish or pretentious, often to the point of being gaudy or vulgar. Think of overly decorated interiors or outfits that try too hard to be fashionable. It implies a lack of genuine taste and an obsession with superficial appearances. Itβs often used to mock or criticize those who are trying too hard to impress. It suggests a sense of artificiality and a lack of authenticity. Basically, it's the opposite of effortlessly chic.