Definition
Demonisation is the British spelling of demonization, the act of portraying someone or something as evil or wicked. It involves exaggerating negative qualities and ignoring positive ones. Think of it as turning someone into a monster in the public's eye. It's often used in propaganda and political campaigns to create fear and hatred. The goal is to dehumanize the target, making it easier to justify aggression or discrimination. Demonisation removes empathy and encourages prejudice.