Definition
Gravure is an intaglio printing process where the image is engraved onto a printing plate or cylinder. Ink fills the engraved areas, and the excess ink is scraped off before the image is transferred to the paper. It's known for producing rich, continuous tones and fine details. Gravure printing is often used for high-quality magazines, packaging, and fine art prints. Think of it like a reverse stamp, where the ink sits in the grooves. It creates a smooth, luxurious finish.