Definition
David Riesman (1909–2002) was a sociologist known for his influential book, 'The Lonely Crowd.' He examined how social character and conformity changed in modern society. Think of him as a social detective, analyzing the motivations behind people's behavior. Riesman identified different types of social character: tradition-directed, inner-directed, and other-directed. His work explored the impact of mass media and consumer culture on individual identity. Riesman's insights remain relevant for understanding social trends and the pressures to conform.