Definition
Popularism refers to political strategies that aim to appeal to the 'common person' or 'the people.' It often involves portraying an 'us vs. them' scenario, where 'the people' are seen as being against a corrupt or out-of-touch elite. It emphasizes relatable leaders and simple solutions to complex problems. Popularism can come from both the left and right sides of the political spectrum. It's like a political marketing strategy that prioritizes mass appeal. Think of politicians promising simple solutions to complex issues.