Definition
The "signified" represents the concept or idea that a sign refers to. It's the mental representation of the thing being communicated. In semiotics, the signified is one part of a sign, the other being the signifier (the word or image). It's the meaning you get in your head when you see or hear a signifier. The signified is subjective and can vary slightly between individuals. For example, the signified of the word "dog" is the mental image of a canine.